Privacy Policy
Thank you for your interest in our website and our company. The protection of your personal data is of great importance to us. Below we inform you about which data we collect, for what purpose we process it, and what rights you have in this context.
For certain offers and services, additional privacy statements and legal documents such as General Terms and Conditions (GTC), terms of use, or participation conditions may apply.
1. Contact Information
The responsibility for processing personal data lies with:
F&E Trading GmbH
Zwickystrasse 2
8304 Wallisellen
However, in individual cases, other responsible parties may also be responsible for processing personal data.
2. Processing of personal data
2.1 Definitions
Personal data means any information relating to an identified or identifiable person. A data subject is a person whose personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, such as storing, deleting, altering or using personal data.
2.2 Legal basis
We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (DSG) and the Ordinance to the Federal Act on Data Protection (VDSG).
2.3 Type, scope and purpose of processing
We only process personal data to the extent necessary for the permanent, user-friendly, secure and reliable provision of our services. Such personal data can be classified into categories such as inventory and contact data, browser and device data, content data, meta and incidental data, usage data, location data, sales, contract and payment data.
Personal data is only processed for as long as it is necessary for the respective purpose or is legally required. Data that is no longer necessary for processing will be anonymized or deleted. Data subjects generally have the right to have their data deleted.
We generally process personal data only with the consent of the data subject, unless there are other legal reasons, such as fulfilling a contract with the data subject, safeguarding our legitimate interests, when the processing is obvious or after prior information.
In particular, we process information that a data subject voluntarily and independently provides to us, such as when contacting us by letter, email, contact form, social media or telephone or when registering.
2.4 Processing of personal data by third parties, also abroad
We may have personal data processed by third parties or process it jointly with third parties or transmit it to third parties, in particular to providers whose services we use. We ensure that adequate data protection is also guaranteed by such third parties.
These third parties are generally located in Switzerland or the European Economic Area (EEA). However, they may also be located in other countries and territories on earth or in the universe, provided that the data protection law of these countries guarantees adequate data protection according to the assessment of the Federal Data Protection and Information Commissioner (FDPIC) or if adequate data protection is guaranteed by a corresponding contractual agreement or certification, in particular based on standard contractual clauses. In exceptional cases, such a third party may be located in a country without adequate data protection, provided that the data protection requirements are met, e.g. by the explicit consent of the data subject.
3. Rights of data subjects
Persons whose personal data we process have certain rights under Swiss data protection law, such as the right to information, correction, deletion or blocking of their personal data. Persons whose personal data we process also have the right to lodge a complaint with a competent supervisory authority. In Switzerland, the Federal Data Protection and Information Commissioner (FDPIC) is the supervisory authority for data protection.
4. Data Security
We take appropriate technical and organizational measures to ensure data protection and in particular data security. Despite such measures, the processing of personal data on the Internet can always have security vulnerabilities. Therefore, we cannot guarantee absolute data security.
5. Use of the Website
5.1 Use of Cookies
We may use cookies on our website, both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies). Cookies are data that is stored in your browser. This data does not have to be limited to traditional text cookies. Cookies cannot transfer malware such as Trojans or viruses or execute programs. When you visit our website, temporary “session cookies” or permanent “persistent cookies” may be stored in your browser. “Session cookies” are automatically deleted when you close your browser. Permanent cookies have a specific storage period. They allow us to recognize your browser on your next visit to our website and serve, for example, to measure the reach of our website or the use of online marketing.
You can disable or delete cookies completely or partially in your browser settings at any time. Without cookies, our website may not be fully available. If and to the extent necessary, we ask for your express consent to the use of cookies.
For cookies used for success and reach measurement or advertising, you can file a general objection (opt-out) via the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance), or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
5.2 Server Log Files
The following information may be collected each time you access our website, provided it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website called including transmitted data volume, last website called in the same browser window (referer or referrer).
We store this information, which may also include personal data, in server log files. The information is necessary to provide our online offer permanently, in a user-friendly and reliable manner and to ensure data security and in particular the protection of personal data – also by or with the help of third parties.
5.3 Counting Pixels
We may use counting pixels (also called web beacons) on our website. These are small, usually invisible images that are automatically retrieved when you visit our website. Third parties whose services we use may also use counting pixels to collect the same information as in server log files.
6. Notifications and Messages
We send notifications and messages, such as newsletters, by email and other communication channels such as instant messaging.
6.1 Success and Reach Measurement
Our notifications and messages may contain web links or counting pixels to determine whether a message has been opened and which web links have been clicked. Such web links and counting pixels may collect personal data that we need for success control and reach measurement, to adapt our messages to the needs and reading habits of our recipients and to provide them permanently, securely and reliably.
6.2 Consent and Objection
The use of your email address and other contact addresses usually only takes place with your express consent. If you want to receive emails from us, we prefer to use the “double opt-in” procedure, in which you must click a confirmation link to confirm your consent and prevent abuse by unauthorized third parties. For security and proof purposes, we can log such consents including date, time and IP address.
You can unsubscribe from our notifications and messages at any time, except when they are essential for our offer. With the unsubscribe, you can also object to success control and reach measurement.
7. Social Media
We use social media platforms and other online platforms to communicate with our prospects and provide information about our services. Your personal data may be processed outside of Switzerland and the European Economic Area (EEA).
The terms and conditions (T&Cs), usage policies, data protection policies, and other provisions of each operator of such platforms apply. These provisions inform you about your rights, such as the right to access.
8. Success and reach measurement
8.1 Google Analytics
We use Google Analytics to analyze how our website is used and to measure the reach of our website and the success of links. Google Analytics is a service provided by Google LLC. The responsible entity for users in the European Economic Area (EEA) and Switzerland is Google Ireland Limited.
Google may try to capture individual visitors to our website across different browsers and devices (cross-device tracking). Cookies can also be used for this purpose. For Google Analytics, Google needs your Internet Protocol (IP) address, but it is not linked to other data from Google.
We anonymize your IP address before it is evaluated by Google. Usually, your full IP address is not transmitted to Google in the USA.
Further information about the nature, scope, and purpose of data processing can be found in Google’s data protection and security principles and data protection policy, the guide to data protection in Google products (including Google Analytics), and information on how Google collects data from websites.
8.2 Google Tag Manager
To include and manage analytics and advertising services from Google and other third parties on our website, we use the Google Tag Manager. This is a service provided by American Google LLC. In Europe, including Switzerland, Irish Google Ireland Limited is responsible for this. Although no cookies are used, cookies may be used in the embedded services. Information about the processing of personal data by such services can be found in our data protection policy.
9. Third-party services
We use third-party services to provide our services permanently, user-friendly, securely, and reliably. These services are also used to embed content on our website. Examples of such services are hosting and storage services, video services, and payment services. Since such services cannot transmit content without it, they need your Internet Protocol (IP) address.
Such services may be located outside of Switzerland and the European Economic Area (EEA) if adequate data protection is guaranteed.
Third parties whose services we use may process aggregated, anonymized, or pseudonymized data related to our services and from other sources, including cookies, log files, and web beacons, for their own security-related, statistical, and technical purposes.
9.1 Digital infrastructure
To use the digital infrastructure required for our services, we rely on third-party services. These include hosting and storage services from specialized providers.
9.2 Contact options
To better communicate with you and other persons such as customers, we use third-party services. We ensure that these third parties also have adequate data protection.
9.3 Social media functions and social media content
9.3.1 Facebook
We use social plugins from Facebook to embed features and content from Facebook into our website. Examples of such features are “Like” or “Share”. Cookies are also used for this purpose. For more information, please visit Facebook’s “Social Plugins” page.
These social plugins are offered by Facebook Ireland Ltd. in Ireland or the American Facebook Inc. If you are logged in to Facebook, Facebook can assign the use of our online offering to your profile. For more information about the nature, scope, and purpose of data processing, please see Facebook’s data protection policy.
9.3.2 Instagram
We use the functions and content of Instagram to supplement our website. This allows us, for example, to display images that have been published on Instagram on our website. Cookies are also used in this process.
Instagram is offered by Facebook Ireland Limited in Ireland and Facebook Inc. in the United States. If you are logged into Instagram or other Facebook services, Facebook can associate the use of our online offerings with your profile. Further information on the nature, scope, and purpose of data processing can be found in Instagram’s privacy policy.
9.3.3 LinkedIn
We use LinkedIn plugins to embed functions and content from LinkedIn on our website. This allows us to offer the “share” function of LinkedIn on our website. Cookies are also used in this process. Further information can be found on the LinkedIn plugins page.
The plugins are offered by LinkedIn Ireland Unlimited Company in Ireland and LinkedIn Corporation in the United States. If you are logged into LinkedIn, LinkedIn can associate the use of our online offerings with your profile. Further information on the nature, scope, and purpose of data processing can be found in LinkedIn’s privacy policy, cookie policy, and privacy portal. You can also object to personalized advertising.
9.4 Entertainment
9.4.1 We use Vimeo to embed videos on our website.
Cookies are also used in this process. Vimeo is a service of Vimeo Inc. in the United States. Further information on the nature, scope, and purpose of data processing can be found in Vimeo’s privacy FAQs and privacy policy.
9.4.2 We use YouTube to embed videos on our website.
Cookies are also used in this process. YouTube is operated by Google LLC in the United States. For users in the European Economic Area (EEA) and Switzerland, Google Ireland Limited is responsible. Further information on the nature, scope, and purpose of data processing can be found in Google’s privacy and security principles, privacy policy, privacy guide for Google products (including YouTube), information on the use of data from websites using Google services, and information on cookies at Google. You can also object to personalized advertising.
9.5 Fonts and icons
We use Font Awesome to embed selected icons on our website. Cookies are also used in this process. Font Awesome is offered by Fonticons Inc. in the United States. Fonticons Inc. states that European data protection law is respected. Further information on the nature, scope, and purpose of data processing can be found in Font Awesome’s privacy policy.
9.6 Advertising
9.6.1 Bing Ads
We use Bing Ads to advertise our offerings specifically on the Bing search engine.
Bing Ads is offered by Microsoft Ireland Operations Limited in Ireland and Microsoft Corporation in the United States. Cookies are also used in this process.